Light Up Game Day: How Knoxville Businesses Attract Vol Fans With Lighting

Game day in Knoxville is more than just a football match — it’s a city-wide celebration. For local businesses, it’s the perfect opportunity to show team spirit and draw in crowds. One powerful way businesses are standing out? Permanent outdoor lighting customized in bold Volunteer orange and white.

1. Capture Attention From Afar

Bright, dynamic lighting instantly grabs the eye of Vol fans and passersby alike. A well-lit storefront or patio becomes a beacon of excitement on game day, inviting customers inside.

2. Build Community Spirit

Lighting your business in Tennessee colors shows your support loud and clear. It creates a sense of unity and connection with the local fanbase, making your spot a go-to hangout for game watchers.

3. Customize for Every Occasion

With programmable lighting, you can switch colors and patterns quickly—orange and white for Vol games, festive red and green for the holidays, or calming blues for quiet evenings. The flexibility keeps your business fresh and engaging year-round.

4. Enhance Safety and Ambiance

Beyond aesthetics, good lighting boosts visibility and security for customers arriving after dark. It creates a warm, welcoming atmosphere that encourages longer visits and repeat business.

5. Easy, Smart Control

No ladders or manual setup needed. Control your lighting from your phone or computer with app-based scheduling—perfect for busy business owners.

Ready to Score Big with Your Lighting?

Show your Vol pride and create an unforgettable experience for your customers. Let’s design a custom lighting solution that makes your business the brightest spot on game day.